Friday, 8 May 2015

Indian Smartphone Market Report

| Friday, May 08, 2015 | |


Over the past few years, the Indian smartphone market has grown at a breakneck speed. But, Q1 of 2015 has seen a slight dip in numbers. The mobile market as a whole has seen a drop of about 3%. However, this is not because of a lull in India's smartphone revolution, but because, the sales of the now obsolete feature phones has dropped by nearly 16%.

The Q1 2015 Indian Mobile Report by CRM technologies places Samsung at the forefront of the mobile market with a share of 27.9%, followed by Micromax at 16% and Intex at 9.2%. While Micromax is the 2nd largest incumbent in the Indian Smartphone market. Micromax have seen Samsung extend what was just a 6.4% advantage in market share at the beginning of 2014 to nearly 12% at the end of the first quarter of 2015. While the Micromax Yu Yureka was well received by the Indian market it didn't do much to affect their position. Micromax had introduced their partnership with Cyanogen through this device and also experimented with the now popular "online only" model, wherein Micromax sold the Yu Yureka exclusively on Amazon.in


After a lackluster 2014, Samsung seems to have asserted their dominance in the Indian smartphone market once again with their flagship device the "Samsung Galaxy S6" and the "Samsung Galaxy S6 Edge". Another interesting fact highlighted in the report was that while Microsoft was third in terms of Smartphone shipments it wasn't even in the top 5 in terms of Smartphone sales. On the other hand while Intex was 4th in terms of shipments it was third in terms of sales.


With the current government giving a push to the "Make in India" concept, all major smartphone manufacturers are looking at setting up facilities in India.

Source- CRM Report
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