Monday, 30 April 2012

How To Maximize Profit Using Online CRM

| Monday, April 30, 2012 | |

Customer Relationships Management (CRM) is all about converting the potential into reality; in the sense that it helps storing and maintenance of customer information, both potential and existing and online CRM are software that enables a business house to do customer relationship management. Typically this software is hosted on an internet cloud and such systems are perfectly suited where the sales personnel are spread over large geographical area.

An online CRM has a very rich and an intuitive interface to use with the help of with sales personnel can view and manage existing as well as potential customers’ data in no time. The system also helps the sales personnel to view the sales pipeline, export customer data in the form of chart based reports which can be used for key decision making. Online CRM and sales force automation are used interchangeably where the effective sales and marketing processes are automated.

Whether the goal is profit maximization or cost reduction, maintaining customer relationships are the crux of any business entity. The way the customer relations of a business are managed can make or break an enterprise. With such importance attached, a lot of parameters are considered while deciding on which CRM system to be implemented. Online CRM has today become a very essential component of any business be it big or small. It provides a structured and a disciplined approach for the day to day sales, marketing and customer service operations.

Online CRM along with its many other advantages, offers mobility, rapid access and quick implementation in the most effective manner. These online systems are fully configurable and provide a lot of services out of the box. An archetypal user of an online CRM would subscribe to any of the services like Amazon, and Ariba and would pay the charges on a monthly or an annual basis. These systems are configurable to such an extent that the users are given the liberty of choosing what they need and what they don’t when they decide to go for a specific implementation. Such features help the business enterprises to save on the costs where they don’t require a particular feature of the CRM system.

With the online cloud based CRM systems in place, the business enterprise is freed up from the responsibility of maintaining the hardware and infrastructure. The business houses can actually focus on their real problem in hand rather than doing a housekeeping of their infrastructure. An online CRM has hordes of benefits to offer and manages a lot of aspects of a business enterprise including:
  • Sales
  • Marketing
  • Billing
  • Project Management
  • Customer Service
  • Contact Management
  • Activity Management
Online CRM systems maintain a steady focal point on the customers and they help the client facing personnel serve the customers in a much better way, which in turn increases the revenue of the enterprise and its goodwill.
Some of the key focus areas of an online CRM include:
  • Reduction of operational overheads
  • Simplification of sales and marketing processes
  • Expansion of customer base. 
Jamie Smith works in the area of CRM and online CRM development.
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