Thursday, 6 December 2012

Adsense new strategy for better CTR

| Thursday, December 06, 2012 | |

Internet is growing at a high frequency. Now, we know well that maximum revenue collected to run these internet services comes from advertisements networks.

Internet users are intelligent enough to distinguish a text ad from the rest of the content. Thus, ignoring them. This results in a lower CTR (Click Through Ratio). Lower CTR means lower revenue collection.
Google Adsense has put an effort to have higher CTR. For that, as you can see in the image above, all the text ads now have an arrow icon or a go button. The success of this effort highly depends on the user, how much the user is used to internet and these ads? 

All text ads of every size unit available in Adsense will now have these buttons.

Bigger Ad Unit like 300 by 250 are now displayed as 3 separate text ad block each featuring its own 'go' buttons.
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