Sunday, 23 June 2013

Domain authority rank: what is all about?

| Sunday, June 23, 2013 | |

Domain authority rank could be one of the newest Internet cons, a little like the rumor that we eat seven spiders in our sleep. For example, Google PageRank is dictated by Google, and Alexa Rank is dictated by Alexa, so who is deciding what makes an authority rank. 

Add to this the fact that if you Google the term, you are going to find a lot of websites that all have their own version of what makes up a domain authority rank They each have similar things, but each one seems to take its own slant, and most are so vague that you can come away knowing less about domain authority rank than you started. 

Is domain authority rank even real?

Assuming you have Googled the term and discovered a bunch of websites giving you similar but vague descriptions of what domain authority rank is, you may feel the urge to check Wikipedia. But, you will have no luck on there, even though you can find PageRank, Alexa Rank, etc, on there with ease (you won’t find MozRank). 

Searching for sources of information

In desperation to figure out what domain authority rank is, you may try Amazon. After all, you can find books on there for SEO, for PageRank, for improving Alexa Ranks, for improving your SERP positions on Bing, Yahoo, even on Ask and WebCrawler. Sadly, you will not find a single book on domain authority. So you may be tempted to buy one of those web based e-books that are on those shifty looking websites. Well don’t bother, because if you are lucky enough to not have your bank accounts cleared (kudos to HSBC for blocking them by the way), you will find eBooks that are just on SEO and give no direct definitions for improving domain rank. 

Do sharing sites hold the answer?

Sharing sites are naughty because people are supposed to be sharing creative commons work and open source programs, but they share movies and music instead. You will also find a lot of e-books on things such as domain authority. But, yet again, if you manage to download a few that are not viruses (look out for ones that end with .exe, because they are the bad ones) you will see that none of them can make up their mind. Some say that it is a merging of PageRank and BingRank (there is no such thing), where others claim it is like page authority (is it?). 

Why do the tools check for different things?

If you are looking for more proof that domain authority rank is not actually a real thing, then consider this. The tools you can use to check your domain authority online are each testing for different things under different parameters. If they were all checking for the same thing then it stands to reason that they will all give you the same results, but they do not (not by a long shot). Try a few free tools online for the same website and you can see for yourself. 

The combined information of multiple sources

Whether domain rank is something that is real or another online rumor that sounded plausible enough to be integrated into the zeitgeist, there are some unspecific commonalities between the many websites that talk about domain authority (but they are not pretty). 

Most of them talk about relevance, authority and transfer. “Relevance” refers to the links pointing to the website, where more relevant links means a higher domain authority. The “authority” part that websites speak of is undeniably vague, but if you read a few you will see that they mostly mean, does your website rank highly on the search engines. Finally, “transfer” refers to how powerful the links are that come from your website. If your links help the SEO of another website quite a bit, then apparently you have a better domain page rank. 

What do you do with domain authority rank?

Your best bet is to ignore it. You will find that it is mostly just a new service to add into SEO Company marketing. All you need to concern yourself with is getting your website to the top of the Google and Bing/Yahoo search results pages. If you can do that, then who cares about what some tool thinks about your “domain authority.” 
Author's bio: This post is written by Kate Funk. She is a professional blogger and writer at She specializes in topics of interest to techno geeks and networking enthusiasts.
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