Monday, 7 October 2013

Comparing SEO Strategies for Twitter and Facebook

| Monday, October 07, 2013 | |

Although Facebook and Twitter are both considered social media sites, the two have their differences. With Facebook, you create your own personal account complete with a profile (listing as much or as little information about yourself as you want). You can also include pictures, videos and anything else you want. Twitter also requires you to set up a profile along with any pictures and/or information about yourself. Both sites let you communicate with others who are also members of these networks, but the way you communicate is where some of the differences lie. 

Facebook messages can be a lot more private than those on Twitter although you can still post a more public message on Facebook if you want. The way you post your messages is also different. Another difference is how both these sites affect search engine optimization—SEO—with regards to Google which is the largest search engine in the world. 

Who is more popular—Facebook or Twitter?

Facebook is the winner when it comes to the amount of followers. As huge as Twitter is around the world, it still does not have nearly as big of an audience as Facebook. But do not assume that this affects who has the greatest SEO power. Google looks at both social media sites as equals when it comes to SEO. Sure, you can use one for SEO purposes more than the other, but there is no difference in the way this works. The bottom line is that if you are looking to use SEO, you will need support from members of both Facebook and Twitter. 

Blog promotion—Facebook or Twitter?

Facebook may have the upper hand when it comes to blog promotion and SEO. Facebook allows you to share your blog post with an attached link that members can simply click on and visit. If members decide to share your link with others, search engines will notice this. Unfortunately, Twitter does not have this type of tool so it loses its edge when it comes to reaching a large audience. 

However, Twitter comes out ahead in terms of blog promotion because you can use something called micro blogging. While this may sound a bit much, you can continually nag people via Twitter to read your blog. You may lose a few annoyed followers, but you would lose a lot more on Facebook from the constant pestering to read your blog. The other advantage with Twitter is that people are already following you and what you have to say so they are a more inclined to read your blog. 

Website promotion—Facebook or Twitter?

Facebook has the benefit of letting you add posts that are large, contain images or videos, or have their own links. You can only micro blog on Twitter which means you are limited when it comes to methods of promotion. Facebook definitely offers more of an advantage when it comes to SEO promotion. It allows you to add links, “like” something, share something and re-share something. It also gets people talking about whatever it is you are promoting. All of these affect SEO. With Twitter, the only things possible are tweeting, re-tweeting and linking which have less of an effect on SEO

Most engaging—Facebook or Twitter?

This may be a matter of taste and preference. For those who like to read micro blogs, Twitter would be the more engaging of the two. But in terms of SEO, how will you know which SEO effectors are the best options for your blog or website? The answer may be in the links. Any link from a Facebook or Twitter profile is going to have some sort of an SEO effect. By no means will it be as great as a link from a website, but it still has some SEO benefit. Neither one is stronger, though. Thirty re-tweets with your link on Twitter is no better or different than thirty “likes” on Facebook for your blog.

Final thoughts

To find the best SEO benefits from these social media sites, try testing them on your social media profiles. You will definitely get advantages from both—it is just a matter of figuring out how to use them to their fullest SEO potential. 

Author’s Bio: My name is Sonia Jackson. I write for site that provides well-written and quality essays and research papers for college and university students.
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